Did you have to make choices on the basis of perceptions or hunches? Or even worse, based on bad or improper research and made a wrong decision? Did you perform costly focus groups that left you wondering, "so what"? Do you flood your clients with surveys which never seems to provide you with the insights you need? If you want to learn how to understand the best way to spend your time and money to get the most insight into your UX plan, this course is for you.
The User Research MasterClass focuses on different kinds of learning methods in order to achieve a 100% effective learning experience and achievement. The blended learning program consists of Online Videos as the first part and Instructor led virtual classes as the second part of the User Research MasterClass.
This course will teach you how to plan a research programme. Doing research is important, but doing the right research is more important still. You will learn and practice techniques of user research, usability testing and ethics through user research, refinement and ideation, prototyping, analysis, and applying perspectives and methods to ensure a great user experience at every step.
Prerequisites: There are no prerequisites for this course.
Course Objectives
By the end of this masterclass, you’ll be able to confidently:
Use user research techniques and tools to uncover usability and UX problems on a site.
Implement a proven, repeatable process that will result in more revenue per visitor.
Plan, recruit, test, and report user research
Report research findings
Who is this course for?
This course is ideal for graduates, analysts, and anyone with an intention to build a career as a user researcher or those who want to expand their career skills within digital technology, product / service design, user research, and user experience.
User Research: What It Is and Why You Should Do It
When to do User Research
How to Involve Stakeholders in Your User Research
How to be an advocate for user research
Download: User Research MasterClass Slide
Introduction
Basics of User Research and Planning User Research
User Research Course Structure
Important Terminologies to Know
Purposes of User Research
What does User Research Explore
Stakeholder Involvement and Challenges
How to involve stakeholders
Talking to Stakeholders
Be an Advocate for User Research
Recruiting Participants for User Research
Planning a user research project
When to Do Qualitative User Research
Best Practices for Qualitative User Research
Conducting Ethical User Research
Planning user research
Learning about the product
Requirements Gathering
Ask Yourself These questions
The role of “questions” in qualitative research
Kickoff meetings and project brief
User research plan and proposal
Goals_ objectives and research questions
Hypotheses and assumptions
User research methods
Things to consider in choosing a research method
Combining qualitative and quantitative research methods
Ethical issues
Sensitive data in user research
Inclusive user research
Recruiting user research participants
Recruitment methods for research
Incentives for user research participation.mp4
Recruiting user research participants (1)
Pros and Cons of Conducting User Interviews
How to Prepare for a User Interview and Ask the Right Questions
How to Moderate User Interviews
How to Do a Thematic Analysis of User Interviews
Build Your Portfolio Project: User Interviews
Semi structured user research interviews
Preparation for a semi-structured interview
Managing user research observers
Scheduling the user research interview
Creating the User research Discussion Guide
Beginning the user research session by building rapport
Introducing yourself to the research participant
Interviewing skills (part A)
Interviewing skills (part B)
DOs and DON’Ts (some tips for beginners)
DOs and DON’Ts (some tips for beginners)
Asking effective questions during research
Interviewing tips for user researchers
What Would You Do? - User Research Real Life Scenarios Q&A
Debrief, analysis, and outputs
User research analysis: quantifying the qualitative data
Thematic analysis (personas and proto-personas)
Empathy maps
Highlight reels
Basics of contextual inquiry
Basics of Usability Testing
H.E.A.R.T Metrics
Pilot Testing
Moderating User Research (Step by Step Process)
Usability Testing: Post Test Measures
Data Analysis, Insights and Recommendations
Making User Research Matter: Communicating Findings
Championing User Research
User Research MasterClass Course Material
Career Questions and Answers
We are set to help as many of our candidates to success and secure new career opportunities and therefore user research masterclass participants will get the following additional benefits.
Candidates will have lifetime access to the user research masterclass videos on the WayMaker Digital learning portal. At no extra costs, participants will have access to the WayMaker Digital online community on the learning portal. This allows for ongoing engagement, questions, tips and career support.
Our coaches will also review your CV at no extra cost and provide valuable feedback that will ensure you are putting your best foot forward. You will be able get support for interview preparation from our community of practice. Your digital footprint including LinkedIn profile will be analysed for comment / feedback.
Many clients and hiring managers are always looking for a portfolio in order to assess the potentials of a candidate. Joining this masterclass will ensure you have access to our coaches to support as you build your digital footprint and portfolio. Participants are able to get references from WayMaker Digital in order to support their job applications.
Instructor & Coach
“Very good training. Insightful, practical, and quite detailed. In fact, I feel more compelled to believe that making this career move is in the right direction. Thanks, WayMaker Learning (thumbs up)”
Chioma
“Highly recommended training. I did the virtual bootcamp and the instructor was engaging and knowledgeable. Practical in-work examples shared. Punctual start”
Reynold
“WayMaker Digital provided an in-depth training with practical examples which provided clarity on principles and day to day role of a BA. Highly recommended.”
Omobola
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