Synopsis of the Market Research Professional

Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities. SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. Takeaways: High quality online videos, Classroom study materials, Mobile Apps, Engaging case studies, Full-length simulated exam, Chapter tests, Study guides and podcasts, SMstudy Certified Marketing Research Professional certification by SMstudy. Examinations Guidelines: An online proctored exam will be conducted at the end of the course. The exam format is as follows:  Multiple Choice  100 questions for the exam  One mark awarded for every right answer  No negative marks for wrong answers  120 minutes duration.

Course curriculum

  • 1

    Introduction

    • A Brief History of Marketing Research

    • Corporate Strategy Overview

    • Aspect of Sales and Marketing

    • Levels of Sales and Marketing Strategy

    • Marketing Strategy Overview

    • Marketing Research Overview
  • 2

    Define Research Problem and Choose Research Design

    • Design Research Problem

    • Choose Research Design
  • 3

    Data Collection

    • Collect Secondary Data

    • Collect Primary Data
  • 4

    Data Processing and Data Analysis

    • Data Processing

    • Data Analysis
  • 5

    Data Interpretation and Reporting

    • Data Interpretation

    • Reporting
  • 6

    Next steps

    • Congrats! Here's what's next...
  • 7

    Appendix

    • Data

    • Statistical Measurement of Data

    • Probability

    • Random Variables and Probability Distributions

    • Sampling Distributions

    • Methods of Least Square

    • Analysis with Statistical Package

Some end clients getting our talent value

Our program participants work for some of the great companies before, during or after completing learning tracks with us.

Marketing Research Professional

Become a sought after Market Research Professional helping businesses make insightful decisions

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