Synopsis of the Digital Marketing Professional

Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. This certification is appropriate for anyone who is interested in becoming a Digital Marketing Professional. There is no formal prerequisite for this certification. All the required resources are also provided as part of the online certification course. Takeaways: Quality online videos, Classroom study materials, Mobile Apps, Engaging case studies, Full-length simulated exam, Chapter tests, Study guides and podcasts, SMstudy Certified Digital Marketing Professional certification by SMstudy. Examinations Guidelines: An online proctored exam will be conducted at the end of the course. The exam format is as follows:  Multiple Choice  100 questions for the exam  One mark awarded for every right answer  No negative marks for wrong answers  120 minutes duration.

Course curriculum

  • 1

    Introduction

    • A Brief History of Digital Marketing

    • Corporate Strategy Overview

    • Aspects of Sales and Marketing

    • Levels of Sales and Marketing Strategy

    • Marketing Strategy Overview

    • Digital Marketing Overview

  • 2

    Understand and Evaluate Digital Marketing Channels

    • Understand Available DM Channels

    • Evaluate Digital Marketing Channels

  • 3

    Plan and Develop Digital Marketing Channels

    • Plan and Develop Website Channels

    • Plan and Develop Mobile Channel

    • Plan and Develop Social Media Channel

  • 4

    Optimize Mobile/Tablet/Devices

    • Optimize Mobile Site and App for Reach

    • Optimize Mobile Site and App for Relationship

    • Optimize Mobile Site and App for Reputation

  • 5

    Optimize Website

    • Optimize Website for Reach

    • Optimize Website for Relationship

    • Optimize Website for Reputation

  • 6

    Optimize Social Media

    • Optimize Social Media for Reach

    • Optimize Social Media for Relationship

    • Optimize Social Media for Reputation

  • 7

    Other Important Elements of Digital Marketing Channels

    • Email Marketing

    • Web Analytics

    • Search Marketing

    • Popular Social Media Platforms

    • Affiliate Marketing

    • Search Engine Optimization

  • 8

    Next steps

    • Congrats! Here's what's next...

Some end clients getting our talent value

Our program participants work for some of the great companies before, during or after completing learning tracks with us.

Digital Marketing Professional

Get quality online videos, classroom study materials, mobile Apps, engaging case studies, full-length simulated exam, chapter tests, study guides and podcasts.

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