Synopsis of the Corporate Sales Professional Course

Participants will be able to ensure that the company follows all the processes required for generating B2B sales as well as retaining customers through good account management practices. SMstudy Certified Corporate Sales Professionals are facilitators who ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Sales or Business Unit/Geographic Strategies. Audience Profile: This certification is appropriate for anyone who is interested in becoming a Corporate Sales Professional. Exam Format: An online proctored exam will be conducted at the end of the course. The exam format is as follows - Multiple Choice, 100 questions for the exam - One mark awarded for every right answer, No negative marks for wrong answers, 120 minutes duration.

Course curriculum

  • 1

    Introduction

    • A Brief History of Corporate Sales

    • Corporate Strategy Overview

    • Aspects of Sales and Marketing

    • Levels of Sales and Marketing Strategy

    • Marketing Strategy Overview

    • Corporate Sales Overview

  • 2

    Understand Sales Value Proposition and Determine Corporate Sales Channels

    • Understand Sales Value Proposition

    • Determine Corporate Sales Channels

  • 3

    Prepare Organization for Sales

    • Plan Sales Governance

    • Determine Sales Target

    • Create Marketing Aspects

    • Determine Sales Target

  • 4

    Training for Corporate Sales

    • Sales and Negotiation Training

    • Product Training

  • 5

    Sales Process-Prospecting

    • Profile Target Customers and Decision Makers

    • Lead Generation and Qualification

  • 6

    Sales Process-Conversion

    • Needs Assessment for Each Qualified Lead

    • Presentation, Overcoming Objection, and Closer

  • 7

    Account Management

    • Classification of Accounts and Resource Allocation

    • Corporate Accounts Alignment

    • Client Management

  • 8

    Next steps

    • Congrats! Here's what's next...

Some end clients getting our talent value

Our program participants work for some of the great companies before, during or after completing learning tracks with us.

Corporate Sales Professional

This course will be aided by case studies, exercises and simulations for practical/experiential learning.

Courses You'll Be Interested In

  • $199.00

    $199.00Agile and Business Analysis Course

    ENROL
  • $549.00

    $549.00Corporate Sales Expert

    ENROL
  • $397.00

    $397.00Digital Marketing Professional

    ENROL